Rally Coach
Rally Coach is a health and wellness coaching platform with live coaches at the center of its behavior change programs. Members get coaching and support for weight loss, diabetes prevention, nicotine cessation, and more.
Client
Rally Coach (a division of Rally Health)
Roles
Project Management, Art Direction, Illustration, Storyboards, Brand Management
Project 1 / Get Heart Healthy (hypertension program) dashboard and articles
Project 1 cont. / Get Heart Healthy (hypertension program) instructional videos
Campaign Goals: increasing user engagement At the heart of the Rally Coach programs are real coaches. Across all the programs, these coaches need engaging and effective digital content to share with members. With it, coaches help members successfully change their behavior. I led the team that created content for coaches to educate Rally’s members with inspiring and information content across multiple programs.
Project 2 / Real Appeal (weight loss program) videos
For the coaching programs, we needed to explain complicated health concepts to our members. We had to also create content that was empathetic, knowing that our audience was dealing with difficult health issues. We created easily digestible animations to help the coaches explain tricky ideas. We peppered articles with illustrations to help members better understand the information in the articles.
Project 3 / Quit For Life (nicotine cessation program)
Project 4/ Living with Diabetes program
Campaign Impact
Under my management and direction we created dozens of videos and hundreds of illustrations for Rally Coach’s millions of users. For this, I managed both internal teams and vendors.
We reached members enrolled in Rally Coach programs, a total of 9.5 million people.
We were able to help 1 in 3 Rally Coach program participants achieve a targeted behavior chang
