UnitedHealth Group
UnitedHealth Group is a health care and well-being company. No 5 on the Fortune 500 list, its focus is building a modern, profitable health business.
Client
UnitedHealth Group
Roles
Project Manager, Art director
Project 1 / Compassion by Design
This video was part of a marketing campaign and series of workshops centered on compassion.
Campaign Goals: UHG wanted its employees to become more consumer-centric to increase customer satisfaction. Harnessing human-centered design was at the core of this effort. We created multiple videos to socialize some of the many ways compassion showed up in employee’s work.
Project 2/ Better by Design
This video educated employees about the company’s design values. The piece highlights concepts of human-centered design and compassion.
Campaign Impact
Connected UHG's almost 350,000 employees with one of the company's core values: compassion
Inspired employees to put human-centered design at the core of their processes
Sparked conversation across the company’s social media platform (Yammer) about design and compassion
